Marketing Strategy and Communications
My passion for marketing communications helps me create and optimize effective marketing strategies and design vibrant communications campaigns for various brands. Explore all that I have to offer through projects and professional experiences below!
Advertorials and Brand-Focused Content Writing
Vogue Arabia
I researched, authored, and published brand-focused articles for luxury fashion publication Vogue Arabia on its print and digital platforms, featuring breaking news stories and the latest fashion, beauty and cultural trends in the Middle East and globally. I incorporated Search Engine Optimization (SEO) strategies in rich, engaging narratives, incorporating semantically-related keywords and maximizing the content's readability score.
Community-Based Social Marketing Campaign
EcoTalks: We Want Answers!
Community-based social marketing (CBSM) is a compilation of "tools" which have been identified as being particularly effective in fostering pro-sustainability behavior change. Community-based social marketing involves: identifying the barriers to a behavior, developing and piloting a program to overcome these barriers, implementing the program across a community, and evaluating the effectiveness of the program. As a community-based social marketer, therefore,
I created, edited, and hosted my university's first-ever sustainability-related podcast, backed by the American University of Sharjah's Sustainability Office
Global Marketing Strategy
Costco: Expanding to India
This report addresses unique strategic expansion challenges that could be encountered by Costco in the Indian market. It examines India's cultural, social, political, legal, and economic environments, explores how such factors can affect competition and buyer behavior, and discusses strategic and tactical alternatives that are suitable to such environments. It evaluates the application of marketing frameworks and tools, including the use of macro-level market data, technology platforms and marketing research techniques, in the Indian setting. Lastly, it describes why India would be the most promising overseas market for Costco, evaluating market entry alternatives and examining adaptation versus standardization of the marketing mix.
Global Marketing Strategy
Indonesia: Attracting New Industries
This report examines Indonesia's cultural, social, political, legal, and economic environments, explores how such factors can affect competition and buyer behavior, and discusses strategic and tactical alternatives that are suitable to such environments. Lastly, it describes why Indonesia would be the most promising overseas market for business to expand to.
Consumer Behavior Strategy
Gut Microbiome Case Study: DayTwo
Community-based social marketing (CBSM) is a compilation of "tools" which have been identified as being particularly effective in fostering pro-sustainability behavior change. Community-based social marketing involves: identifying the barriers to a behavior, developing and piloting a program to overcome these barriers, implementing the program across a community, and evaluating the effectiveness of the program. As a community-based social marketer, therefore,
I created, edited, and hosted my university's first-ever sustainability-related podcast, backed by the American University of Sharjah's Sustainability Office
